📊Facebook Ads vs Yelp: How a Moving Company Hit $356K Revenue

In this case study, we implemented a strategy where Facebook Ads became one of the primary lead sources for the moving company Tim Movers, effectively replacing Yelp as the main paid acquisition channel.

🚚Few words about the Tim Movers moving company

Tim Movers is a trusted moving company based in San Francisco, California, handling both local and long-distance moves for homes and businesses. They’re known for fair pricing, reliable crews, and a really customer-friendly approach—no hidden fees. With lots of positive reviews and high ratings, Tim Movers has built a solid reputation as a go-to choice for stress-free moves around the Bay Area.

📈From Yelp to Facebook: Building a More Scalable and Cost-Effective Lead System

Before launching Facebook Ads, the company was spending approximately $60,000 per year on Yelp advertising. While Yelp delivered leads, it offered limited scalability, reduced control over lead quality, and high dependency on a single third-party platform. The key objective was to build a more cost-efficient, flexible, and controllable lead generation channel capable of delivering consistent inbound requests.

By shifting focus to Facebook Ads, we built a structured lead generation system that proved to be both more adaptable and more profitable in terms of cost per lead and overall return on ad spend. Unlike Yelp, Facebook allowed precise audience targeting, full control over budgets, creatives, and messaging, as well as the ability to scale or slow down campaigns based on seasonality and business demand. As a result, Facebook Ads became one of the main sources of inbound leads, providing a stable flow of potential customers throughout the year.

⚙️ Follow-Up System That Maximized Conversions

A critical success factor was not just the advertising itself, but the strict follow-up system implemented alongside the campaigns. Facebook leads tend to respond best when contacted quickly, and this behavior was fully leveraged in the sales process. Three core follow-up rules were introduced:

• ⏱ The first call was made within 5 minutes after a form submission
• 📞 A minimum of three call attempts within the first 24 hours
• 🔁 Two call attempts per day until the lead either booked a job or clearly declined

This approach significantly increased contact and booking rates, ensuring that generated leads were converted into real revenue rather than lost opportunities.

📈 Campaign Results & Lead Generation Impact

As a result of this strategy, Facebook Ads became a stable and controllable acquisition channel that consistently delivered inbound leads across different seasons. The campaigns demonstrated strong scalability, predictable lead flow, and higher operational flexibility compared to directory-based platforms.

Most importantly, the business gained full control over its growth engine, reduced dependency on third-party aggregators, and built a system that supports long-term revenue stability rather than short-term lead purchases.

The strongest performance was recorded in June, which became the peak revenue month with $76,000 in total revenue. Importantly, even during slower periods — particularly in November — Facebook Ads continued to generate inbound requests, helping maintain consistent lead flow and supporting sales during the off-season.

📊 Platform Comparison: Facebook Ads vs Yelp Ads

🟡 Yelp Ads

Ad Spend: ~$60,000
Revenue Generated: $310,439

Key Metrics

• ROAS: ~5.17×
• Gross Return (Revenue − Ad Spend): ~$250,439
• Cost Efficiency: ❌ Lower
• Scalability & Control: ❌ Limited

Yelp Ads were able to generate revenue, but at a higher acquisition cost and with a strong dependency on a closed platform. Control over lead quality, volume, optimization, and scaling was restricted, limiting long-term growth flexibility.

🔵 Facebook Ads

Ad Spend: $43,378.04
Revenue Generated: $356,724

Key Metrics

• ROAS: ~8.22×
• Gross Return (Revenue − Ad Spend): ~$313,346
• Cost Efficiency: ✅ Significantly higher
• Scalability & Control: ✅ High

Facebook Ads delivered higher revenue with lower ad spend, while providing full control over targeting, creatives, budgets, and campaign scaling.

🔍 Direct Performance Comparison

~$63,000 higher net return from Facebook Ads
$16,600 lower ad spend on Facebook Ads
$46,285 higher revenue generated via Facebook
~3.05× higher ROAS compared to Yelp

🚀 Why Facebook Ads Outperformed Yelp in This Case

The success of Facebook Ads in this case was driven by several key advantages over Yelp. Facebook provided full control over lead generation, including targeting, messaging, budget allocation, and scaling. Unlike Yelp, which functions as a closed marketplace with limited flexibility, Facebook allowed the business to proactively reach potential customers before they actively compared multiple competitors.

Additionally, Facebook leads proved more responsive to fast follow-up, especially when contacted within minutes. Combined with a disciplined sales process, this created a competitive advantage that Yelp could not offer. Finally, Facebook reduced platform dependency, allowing Tim Movers to build a predictable and scalable acquisition channel without relying on a single aggregator.

Ultimately, the combination of cost-efficient Facebook Ads and a disciplined follow-up process enabled Tim Movers to reduce reliance on Yelp, lower advertising costs, and achieve sustainable revenue growth.

🤝 A Word of Thanks

We would like to thank Tim Movers moving company for their trust and openness throughout this collaboration. Their willingness to test new acquisition channels, optimize internal processes, and fully commit to disciplined follow-up played a key role in achieving these results. Partnerships like this are what allow performance-driven strategies to truly deliver measurable growth.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

How HYPE Hyperion Helped a Moving Company Achieve Profitable Growth

💡From Cost-Effective Leads to Profitability Evaluation

We recently shared a case study about a Canadian moving company — Ottawa Best Movers, highlighting how our lead generation efforts brought in high-intent leads at an outstanding CPL of just 9.85 CAD per lead.

📄Original case: Facebook Case Study #15: Scaling Canadian Movers with HYPE Ad Flow

After several months, we revisited the campaign’s performance to assess the most meaningful metric for any business owner — profitability.

💰Turning a Modest Budget into Real Business Results

Between June 10th and July 10th, 2025, Ottawa Best Movers spent only $891.68, generating 97 qualified leads with a 22.68% conversion rate. From these leads, 22 jobs were successfully booked, resulting in $18.9K in revenue.

When we first reviewed the campaign results in July, the company had closed 19 deals. However, after several months, their sales team managed to convert three additional jobs from the same lead pool.

🔁Why Consistency and Follow-Up Matter in Meta Lead Generation

The reason behind this improvement is simple — Facebook Ads tend to attract potential customers who are in the early stages of planning their move. By running ads consistently and maintaining communication with leads, the company stayed top-of-mind, building trust and reducing the customers’ need to keep searching for other moving services.

Authentic Video Creatives That Built Trust and Engagement

A key factor in the campaign’s performance was the creative approach. The ad creatives consisted of short, authentic videos filmed on a smartphone with minimal editing. This raw, real-life format resonated strongly with the audience, helping the ads feel more personal and relatable — an important element in service-based industries like moving.

🚀Achieving Impressive ROAS Through Simple, Scalable Strategy

After scaling the campaign and maintaining a daily budget of $30.00, the company achieved the following all-time performance:

📊 Budget: $30/day
📈 Leads generated: 486
👥 Reach: 126,328
👁️ Impressions: 513,797
🎯 Average CPL: $11.14

As a result, over the 30-day campaign cycle, the campaign demonstrated impressive profitability, achieving a remarkable ROAS of 21.22x.

💵Total amount spent: $5,415.02 for 486 real leads.

Over time, Ottawa Best Movers continued to scale their Meta Ads efforts with a consistent daily budget, maintaining efficient lead costs and steady performance.

🌱How Smart Ad Structure and Lead Nurturing Drove Long-Term Growth

This case perfectly illustrates how strategic ad consistency, simple but relatable creatives, and disciplined lead nurturing can transform Meta Ads campaigns into long-term business growth — even with a modest advertising budget.

🙌Our team proud to help local service providers like Ottawa Best Movers turn Facebook leads into loyal customers — not just once, but continuously.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

When Attic Fanatics, a Florida-based attic insulation and duct replacement company, approached HYPE Hyperion, the task was clear: generate a consistent flow of high-quality leads using Facebook Ads. The market is competitive, and the audience is demanding. So we started with a simple question — what actually makes someone request insulation?

🎥 Video creatives: Unstaged work vs. glossy production

We tested it all — photos, carousels, scripted videos with voiceovers and editing. But to our surprise, the best-performing content was the rawest one: handheld phone footage of an employee sucking out dusty old insulation with specialized equipment.

No script. No actors. No editing, almost.

Just short, fast-paced clips showing the real process of removing and replacing attic insulation, with some funky background music. That’s it.

This type of video quickly outperformed all others in attention retention, click-through rate, and most importantly, lead conversion. Why? Because it looked real. People on Facebook are tired of “perfect” ads. But here — a dusty attic, the sound of real equipment, and real work. It felt honest and relatable — and that builds trust.

📋 Simple Form, Better Leads

We used a concise lead form with only a few essential questions — like the type of insulation service needed — and contact details. This helped streamline the experience and reduce friction on mobile.

Even without advanced filters or qualification logic, this approach worked remarkably well:

✅ The shorter form increased submission rate
✅ Collected clean, structured data for the sales team
✅ Connected directly to our CRM and booking flow

Sometimes, less is more — and in this case, a well-crafted but minimal form helped move people through the funnel faster.

⚙️ CRM and calendar: Automation via GoHighLevel (Lead Connector)

To streamline everything, we used the built-in Lead Connector CRM within GoHighLevel. Right after someone filled out the form, the system:

📤 Automatically added the lead to the database
📩 Triggered email/SMS notifications
📅 Allowed the user to pick a time for their estimate via online calendar

In practice, this gave us several big wins:

🕒 Clients booked appointments themselves — no back-and-forth calls.
🔔 Auto-reminders improved show-up rates.
💬 All communications were handled inside the CRM — from initial contact to post-visit follow-up.
🚫 Didn’t choose a time? The lead stopped there. Booked one? They were ready to meet our technicians.

💵 The $32,480 deal: How one lead turned into a major sale

One of the leads we got through this video started as a basic insulation request. During the visit, the client also asked about full duct replacement. The manager offered a bundle on the spot, and the client agreed.

Here’s what the deal looked like:

• Blow-In Insulation: $6,000
• Duct Replacement: $20,000
• Credit card processing fee: $480
• Total: $32,480

The client paid in two 50% installments, both within a month. No delays. No discounts. Just a clean, high-value sale.

🔄 Why this strategy worked
The real power of this campaign came from the combination of:

• 🎥 Authentic video content
• 📝 A smart form that filtered out junk leads
• ⚙️ CRM automation that kept things moving efficiently

Each element supported the others. Remove just one — and performance would’ve dropped significantly. Together, they turned attention into real meetings and real revenue.

📈 What you can apply to your own business
If you work in home services — insulation, HVAC, plumbing, roofing — you don’t need a big production budget. Just show the work. Don’t worry about the mess. Honesty and transparency are what win attention today.

Ask one smart question to protect your team’s time.
And automate the process — calendar, reminders, CRM — to make every step smoother and more scalable.

✅ Why This Campaign Worked

The Attic Fanatics case shows that even in B2C services, a smart and honest approach beats flashy creative. All it takes is a clear message, a simple system, and the understanding that behind every “lead” is a real person — someone who just wants a warmer, quieter, better home.

And for everything else — HYPE Hyperion is here to help.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

🚛 How OttawaBestMovers.ca Lowered Cost-Per-Lead While Attracting Better Clients Through Facebook

In the summer of 2025, we partnered with OttawaBestMovers.ca, a reputable moving company based in Canada’s capital city. Their goal wasn’t just lead generation — it was high-quality, pre-qualified moving inquiries at a sustainable price. By leveraging our proven HYPE Ads methodology and a streamlined lead form designed for maximum clarity and conversion, we achieved impressive results: qualified leads for as low as 9.85 CAD.

But this wasn’t just about volume. It was about getting the right kind of leads: individuals or families ready to move, with a clear plan, budget, and timeline — not tire-kickers looking for rough estimates or vague pricing.

🎯 The Challenge: Getting Better Leads Without Overpaying

The Canadian moving market, especially in cities like Ottawa, is highly competitive. Many companies rely on platforms like Google Ads or Yelp Ads, where search intent is strong but lead quality is mixed. These platforms often attract price-driven users who are comparing 5+ movers at once and choosing the cheapest.

Our client wasn’t looking to compete in that race to the bottom. Instead, they wanted leads early in the planning cycle, people who would value their experience and trust the process — even if it wasn’t the cheapest option.

🧠 The Strategy: HYPE Ads + Lead Form With Smart Approach

We approached the campaign with two core principles:
🔹 Create emotionally compelling video ads that speak to common fears and frustrations of moving
🔹 Implement a multi-step lead form to pre-qualify and build trust before the sales conversation even begins

Let’s break down each component. 🧐

🎬 Video Ads That Speak to Real Concerns

The first step was launching high-converting video ads on both Facebook and Instagram. These ads focused on the actual moving process — not stock imagery, not vague “we’re great” messages, but real movers handling real furniture, wrapping plates, and carefully preparing items for relocation.

Our ads are intentionally designed to reflect the core concerns of people actively searching for moving services. We focus on what truly matters to them: working with responsible movers, making sure everything happens on time, guaranteeing that their belongings arrive 100% safe and undamaged, and delivering a process that feels stress-free and convenient. Rather than generic branding, we lead with clear, emotionally grounded messaging that speaks directly to those priorities — because that’s exactly what drives action.

By keeping the tone professional but human, and focusing on everyday moving fears and pain points, we drew in users who resonated with the message. These people weren’t just curious — they had intent.

📋 The 5-Step Lead Form That Filters for Quality

Clicking through on the ads brought users to an in-platform Facebook lead form, designed with a clean interface and structured progression. Each step had a purpose:

🔹 Headline with a promise:
“Get your quote for a hassle-free move.”
This opening message set the tone. It was friendly, casual, and made it clear that the process would be short and informative. Emojis and a conversational tone added warmth and approachability.

🔹 Move size selection:
Instead of asking vague questions, we offered concrete choices: “Studio apartment,” “Small 1 Bedroom,” “Large 2 Bedroom,” etc. This helped the sales team estimate effort and set realistic expectations.

🔹 Date input:
Users were asked when they planned to move — not just for scheduling, but to gauge urgency. Someone moving “next week” is very different from someone just browsing for the fall.

🔹 Postal code:
We asked for a future postal code to better map out logistics and potential costs. Even if users didn’t have the final address yet, this question prompted a level of commitment.

🔹 Contact information verification:
Before submission, users were prompted to double-check their phone number and email. This reduced junk leads and minimized the chance of sending incorrect info to the sales team.

Together, this structure created a low-friction but high-intent form. Users didn’t feel overwhelmed, but each question added context and value. By the time a submission came in, the sales team had enough detail to follow up with confidence.

⚙️ Automation and Sales Process Integration

Lead capture was just the first step. We plugged each lead directly into an automated CRM workflow that included:
🔹 Instant SMS and email confirmations
🔹 Internal notifications to the client’s team
🔹 A suggested follow-up script based on user selections

This tight integration meant zero lead delay, keeping response times fast — a critical factor in conversion rates.

💡 Why Facebook Beats Google for This Use Case

Many businesses default to Google or Yelp Ads for lead generation. These platforms have high search intent, but in moving services, this often comes at a cost: price-sensitive shoppers, late-stage comparisons, and increased competition. It’s a race to the lowest bid.

Facebook, on the other hand, allowed us to:
🔹 Reach users earlier, before they even starting gathering information
🔹 Control the narrative, showing why this mover is trustworthy and efficient
🔹 Pre-frame expectations, emphasizing experience over low cost

In short, Facebook gave us the space to market the value, not just the service.

📈 The Results: High Quality, Low CPL, and Happier Clients

By the end of June 2025, the numbers spoke for themselves:
🔹 Cost per Lead: as low as $9.85 CAD
🔹 Average Lead Conversion Rate (to booked move): up to 25%
🔹 Lead Quality: Pre-filtered, with complete information including move size, date, and location
🔹 Average Job Value: Significantly higher than those coming from Google Ads

More importantly, the type of customers changed. Instead of price-hoppers asking for 5 quotes, our client was talking to homeowners and renters looking for a stress-free experience, willing to pay for quality.

🏁 Why This Approach Works — And Keeps Working

For service-based businesses like moving companies, Facebook advertising for movers remain one of the most underutilized tools when deployed with the right strategy. It’s not just about reach — it’s about positioning, pre-qualification, and automation.

OttawaBestMovers case proved that you don’t need to spend a fortune on leads — you just need to be intentional about who you’re targeting and how you capture their interest.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert