WIX Website Optimization for Base Claims Public Adjusters
The optimization process for Base Claims, a public adjuster operating in South Florida, began with a thorough technical SEO audit. Our team at HYPE Hyperion reviewed the WIX-based website to identify issues affecting indexing, page speed, and overall user experience. While WIX offers an intuitive interface and simplicity for beginners, it poses notable limitations for SEO, especially around server-side rendering and advanced code customization.
⚙️ Code Cleanup and Performance Enhancements
Working within WIX’s ecosystem, we implemented several strategic improvements. We removed unused third-party scripts, trimmed redundant code blocks, and compressed all on-page media files. These steps directly reduced the page weight and load time, improving Core Web Vitals and crawl efficiency.
🖼️ Blog Enhancements and Author Attribution
We restructured the blog section to align it with Google’s E-E-A-T standards. Each blog post was updated with proper meta tags and preview images, and a standardized visual layout was applied across all content. Importantly, we added visible author attribution fields that showcased real professionals behind the content — reinforcing the site’s credibility.
🧭 Improved Site Navigation and Header UX
To enhance user navigation and site structure clarity, we revised the site’s main menu by adding direct links to various claim types, such as hurricane, water, mold, and roof damage claims. We also implemented breadcrumb navigation in the header, providing users and search engines with a clearer hierarchy of the website. This not only improved crawlability but also contributed to a smoother browsing experience.
🧱 Heading Hierarchy Correction
Prior to optimization, the site contained serious heading structure violations. For example, pages skipped from H1 to H4, breaking semantic clarity. We corrected these issues, ensuring each page flowed logically from H1 to H3. This improved accessibility, readability, and semantic indexing.
🔗 Link Building With Targeted Placements
We launched a link building campaign focused on high-authority, relevant publishers in insurance, home repair, and legal niches. Each backlink was embedded in an editorial context, pointed to a relevant internal page, and placed on domains with DR 25+. All external links used rel=”nofollow” tags to follow best SEO practices.
📈 Results: Visibility Growth and Local SERP Wins
As a result of these combined efforts, organic visibility increased by over 30% in just under 90 days. More importantly, the website began ranking in the top 3 positions for several high-intent local keywords related to public adjusting in South Florida.
💡 Strategic SEO Can Overcome Platform Constraints
This project highlights that even with platform limitations, consistent and strategic SEO execution can lead to meaningful gains. By working within WIX’s boundaries and focusing on content quality, site structure, and link authority, HYPE Hyperion helped Base Claims build a scalable foundation for local search success.
