How HYPE Hyperion Helped a Moving Company Achieve Profitable Growth

💡From Cost-Effective Leads to Profitability Evaluation

We recently shared a case study about a Canadian moving company — Ottawa Best Movers, highlighting how our lead generation efforts brought in high-intent leads at an outstanding CPL of just 9.85 CAD per lead.

📄Original case: Facebook Case Study #15: Scaling Canadian Movers with HYPE Ad Flow

After several months, we revisited the campaign’s performance to assess the most meaningful metric for any business owner — profitability.

💰Turning a Modest Budget into Real Business Results

Between June 10th and July 10th, 2025, Ottawa Best Movers spent only $891.68, generating 97 qualified leads with a 22.68% conversion rate. From these leads, 22 jobs were successfully booked, resulting in $18.9K in revenue.

When we first reviewed the campaign results in July, the company had closed 19 deals. However, after several months, their sales team managed to convert three additional jobs from the same lead pool.

🔁Why Consistency and Follow-Up Matter in Meta Lead Generation

The reason behind this improvement is simple — Facebook Ads tend to attract potential customers who are in the early stages of planning their move. By running ads consistently and maintaining communication with leads, the company stayed top-of-mind, building trust and reducing the customers’ need to keep searching for other moving services.

Authentic Video Creatives That Built Trust and Engagement

A key factor in the campaign’s performance was the creative approach. The ad creatives consisted of short, authentic videos filmed on a smartphone with minimal editing. This raw, real-life format resonated strongly with the audience, helping the ads feel more personal and relatable — an important element in service-based industries like moving.

🚀Achieving Impressive ROAS Through Simple, Scalable Strategy

After scaling the campaign and maintaining a daily budget of $30.00, the company achieved the following all-time performance:

📊 Budget: $30/day
📈 Leads generated: 486
👥 Reach: 126,328
👁️ Impressions: 513,797
🎯 Average CPL: $11.14

As a result, the campaign demonstrated impressive profitability, achieving a fantastic ROAS: 21.22x.

💵Total amount spent: $5,415.02 for 486 real leads.

Over time, Ottawa Best Movers continued to scale their Meta Ads efforts with a consistent daily budget, maintaining efficient lead costs and steady performance.

🌱How Smart Ad Structure and Lead Nurturing Drove Long-Term Growth

This case perfectly illustrates how strategic ad consistency, simple but relatable creatives, and disciplined lead nurturing can transform Meta Ads campaigns into long-term business growth — even with a modest advertising budget.

🙌Our team proud to help local service providers like Ottawa Best Movers turn Facebook leads into loyal customers — not just once, but continuously.