When Attic Fanatics, a California-based attic insulation and duct replacement company, approached HYPE Hyperion, the task was clear: generate a consistent flow of high-quality leads using Facebook Ads. The market is competitive, and the audience is demanding. So we started with a simple question — what actually makes someone request insulation?
🎥 Video creatives: Unstaged work vs. glossy production
We tested it all — photos, carousels, scripted videos with voiceovers and editing. But to our surprise, the best-performing content was the rawest one: handheld phone footage of an employee sucking out dusty old insulation with specialized equipment.
No script. No actors. No editing.
Just short, fast-paced clips showing the real process of removing and replacing attic insulation, with some funky background music. That’s it.
This type of video quickly outperformed all others in attention retention, click-through rate, and most importantly, lead conversion. Why? Because it looked real. People on Facebook are tired of “perfect” ads. But here — a dusty attic, the sound of real equipment, and real work. It felt honest and relatable — and that builds trust.
📋 Simple Form, Better Leads
We used a concise lead form with only a few essential questions — like the type of insulation service needed — and contact details. This helped streamline the experience and reduce friction on mobile.
Even without advanced filters or qualification logic, this approach worked remarkably well:
✅ The shorter form increased submission rate
✅ Collected clean, structured data for the sales team
✅ Connected directly to our CRM and booking flow
Sometimes, less is more — and in this case, a well-crafted but minimal form helped move people through the funnel faster.
⚙️ CRM and calendar: Automation via GoHighLevel (Lead Connector)
To streamline everything, we used the built-in Lead Connector CRM within GoHighLevel. Right after someone filled out the form, the system:
📤 Automatically added the lead to the database
📩 Triggered email/SMS notifications
📅 Allowed the user to pick a time for their estimate via online calendar
In practice, this gave us several big wins:
🕒 Clients booked appointments themselves — no back-and-forth calls.
🔔 Auto-reminders improved show-up rates.
💬 All communications were handled inside the CRM — from initial contact to post-visit follow-up.
🚫 Didn’t choose a time? The lead stopped there. Booked one? They were ready to meet our technicians.
💵 The $32,480 deal: How one lead turned into a major sale
One of the leads we got through this video started as a basic insulation request. During the visit, the client also asked about full duct replacement. The manager offered a bundle on the spot, and the client agreed.
Here’s what the deal looked like:
- Blow-In Insulation: $6,000
- Duct Replacement: $20,000
- Credit card processing fee: $480
- Total: $32,480
The client paid in two 50% installments, both within a month. No delays. No discounts. Just a clean, high-value sale.
🔄 Why this strategy worked
The real power of this campaign came from the combination of:
- 🎥 Authentic video content
- 📝 A smart form that filtered out junk leads
- ⚙️ CRM automation that kept things moving efficiently
Each element supported the others. Remove just one — and performance would’ve dropped significantly. Together, they turned attention into real meetings and real revenue.
📈 What you can apply to your own business
If you work in home services — insulation, HVAC, plumbing, roofing — you don’t need a big production budget. Just show the work. Don’t worry about the mess. Honesty and transparency are what win attention today.
Ask one smart question to protect your team’s time.
And automate the process — calendar, reminders, CRM — to make every step smoother and more scalable.
✅ Why This Campaign Worked
The Attic Fanatics case shows that even in B2C services, a smart and honest approach beats flashy creative. All it takes is a clear message, a simple system, and the understanding that behind every “lead” is a real person — someone who just wants a warmer, quieter, better home.
And for everything else — HYPE Hyperion is here to help.
