How DTF Prints Company Reached $1M Revenue

When Best Price DTF set out to grow its revenue through Facebook advertising, the team faced an initial roadblock: direct traffic to a sales campaign wasn’t delivering the expected results. Instead of pushing forward with the same approach, they pivoted to a more strategic, two-step engagement funnel—one that not only generated conversions but also built a strong, long-term customer base.

The Role of Engagement Tik Tok Campaigns in Filtering the Right Audience

Rather than driving cold traffic directly to a purchase page, Best Price DTF launched an engagement campaign in TikTok Ads featuring an eye-catching video of their DTF printer in action. The goal was simple: attract attention from those genuinely interested in custom apparel printing while filtering out users who had no real intent to buy.

The campaign proved highly effective in narrowing down a qualified audience. TikToks’s algorithm prioritized video viewers who engaged meaningfully, allowing only those who watched at least 50% of the content to enter the next phase. This ensured that the follow-up sales campaign was shown only to warm leads—people who had already demonstrated genuine interest in DTF printing solutions.

TikTok Ads Engagement Campaign-1

Retargeting Warm Leads for Maximum Sales Impact

Once the engagement campaign had done its job, Best Price DTF launched a sales campaign that targeted the warmed-up audience. This phase was crucial in turning curiosity into conversions. Users who had previously interacted with the video were now presented with a compelling offer: the ability to place bulk orders for high-quality DTF prints.

Sales Campaign Video Ads Examples-1
Sales Campaign Video Ads Examples-1

Thanks to Facebook’s retargeting capabilities, the campaign effectively “closed the loop,” re-engaging potential customers at the perfect moment in their decision-making process. This approach eliminated wasted ad spend on unqualified leads and focused resources only on those most likely to convert.

Sales Campaign Result-1
Sales Campaign Result-1

Scaling Revenue Beyond $1M

The results spoke for themselves. The engagement-first approach led to a return on ad spend (ROAS) exceeding 3.5, making the campaign not just profitable but strategically advantageous. The combination of a highly targeted funnel and compelling visuals transformed Best Price DTF’s advertising efforts from an underperforming sales push into a well-oiled lead generation machine.

Beyond the immediate sales impact, an unexpected yet highly valuable outcome emerged: customer retention. Clients who placed an initial order were overwhelmingly satisfied with the print quality, leading to repeat business. As a result, what started as one-off purchases evolved into long-term partnerships, creating a snowball effect that strengthened brand loyalty and fueled sustainable growth.

By shifting from a traditional direct-response model to a smarter, engagement-driven approach,
Best Price DTF not only optimized its ad spend but also built a scalable business foundation—one that ultimately helped the company surpass $1,000,000 in revenue.

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