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A website is not enough to attract clients. Only advertising can help users to learn about your offer. Successful internet marketing is based on the Google Search system. It’s not occasional because potential clients search companies and express their customer needs through this search system, not companies search clients.

However, a company visible in the search system will receive access to people who want to buy new products and services presented on the company’s website. How to become visible? SEM (Search Engine Marketing) consists of SEO (Search Engine Optimisation), and PPC (Pay Per Click) is the best way to get an effective advertising campaign.

First step: SEO

SEO or Search Engine Optimization – achieving the best visibility in search systems. It’s based on web page optimization through error elimination, content creation, and placing links to the page from valuable sources. The higher the page position for the selected keywords, the more likely users will visit it, which means they will be interested in goods or services and eventually make a purchase.

Pages positioning gives measurable results, and that’s why it is helpful for any size enterprise. In addition, long-time activity affects the flow of new users to the website, saving a low service price.

Tailoring SEO to Personal Needs

Web-positioning – flexible advertising shape that is adaptive to different needs and captures a strictly determined target audience. SEO suits everyone, starting with online stores, production companies, blogs, and startups. 

Local positioning, meaning phrase visibility, connected to the region (city, district, neighborhood, state), is necessary for all companies working close to their clients. Entities like barbershops, hospitals, or finishing stores are oriented toward local customers, so Local SEO is the best variant of search promotion for them.

Local SEO is the financial and trendy advantage over competitors in the region.

Joint positioning, meaning page promotion in Google based on the most popular key phrases in the industry. It’s advertising that suits companies working all around the world. Owners of internet stores, thematic blogs,  and national companies pick this strategy. As a result, it will increase website views and expert positions in the industry.

Usage of Google Ads

SEO is one of the primary factors, but Google Ads isn’t a less effective type of marketing, beneficial when you need immediate visibility. Sponsored links of Google Ads are advertising in paid search results. It appears right after the start, and the target audience’s relentless determination is its main advantage.

You can target users with particular interests, habits, and demographic characteristics. Google Ads is advertising, which can deliver high conversions than SEO. At the same time, you can choose any budget.

The definition of marketing and marketing research is constantly reviewed by a group of leading experts from the US and changed once in 3-5 years. 

Not going into terminology too much, marketing is an activity that uses unique processes and advertising tools. The result of its usage should be attracting customers, improving relationships with partners, and creating a quality reputation for a company’s brand.

Marketing research conducts to make marketing resultative and bring success to a business. It’s like a set of functions that tie customers and marketers through the information that identifies customers’ needs, goals, and benefits when buying or using any product. 

The most common types of marketing

Our specialists use all available variations of a marketing campaign; however, the most resultative are:

Influence marketing. It is based on attracting public figures, celebrities, and famous people in specific fields for advertising.

Viral marketing. It uses exciting and engaging content for users to share by themselves.

Green or eco-marketing. It is oriented on the trend of commitment to ecology, healthy food, and an active lifestyle. It’s prevalent these days. 

Info-marketing. Demands quality and valuable content for a website or social media network user’s education and convert him to a qualified customer.

Search Engine Optimisation (SEO). Necessary for quick raise of website and web pages in a specific search. 

Reputational online marketing. Aimed at a company’s rank development on the internet by adding positive references about business on different platforms. Work with review websites.  

We recommend combining these promotion methods to achieve maximum effectiveness during a performance marketing campaign for a specific product or service. 

Using modern marketing tools and optimizing the semantic core, we increase website traffic. Each new visitor is a potential customer who will recommend products or services to their friends, family and loved ones.

Why you should contact the digital agency Hypehyperion

-specialists are completely immersed in the problem, analyzing the client’s business;

-the team sets itself clear tasks, defined in time;

-the result of work always exceeds expectations;

-specialists are constantly improving technologies, focusing on last marketing ractices.

The price of services is significantly lower than the median offers in the region. See for yourself. Don’t put off the call. Digital marketing agency Hypehyperion will help you bring your business to a whole new level.

Local marketing became an organic part of society’s routine life long ago. Many people feel it easier to use services provided by local companies than waste time on the search for similar companies on the internet. But even search systems show local resources at the top of a search query.

People like to create personal “mental maps” with their favorite stores. In this situation, customers’ habits are hard to change in the future. But life doesn’t stay in the same spot, and many companies are closing. That’s why new companies should work hard to get into refreshed “mental maps” of locals.

What’s local marketing?

Local marketing means the way to improve a company’s website and its advertising to enhance acknowledgment of it in local regions. It often considers like target tactic used by small companies with a limited budget. Their messages are addressed to specific citizens, not to a massive market. These tactics work for reputation, trying not only to enhance income but capture trust as well.

A marketing team’s efforts are directed at attracting new clients to a specific physical object. Similar customers live in a radius of 10 miles and visit marked districts. Companies use local marketing strategies to form a comprehensive client database in contact with an object. This way, the influence radius can be reduced to a standard city’s neighborhood scale with high population density.

The goal of local marketing is not to embrace all people in a specific space. However, even a rookie businessperson knows his target audience core. For example, café owners with a vegan menu will not likely count on meat eaters’ interest, just like a restaurant that works only in the mornings and offers only breakfasts. That’s why it’s necessary to segregate local customers’ markets to achieve maximum effect. It lets your company choose suitable marketing campaigns and a marketing message. Experts advise developing strict criteria for effectivity determination. This method helps companies invest in really effective strategies and give up those that don’t have success.

Among varieties of local marketing, we can select:

-Advertising captures customers that are physically present in the target area. Local authorities or mass media are used for this goal;

-Partners search to provide a specific type of service or components on designated levels;

-Production should correspond to society’s needs. For example, you can’t sell scarfs and gloves in the store next to the hospital;

-Positioning involves the development of the original image among competitors;

-Distribution of resources includes creating an effective partner network with local productions. It’s absolutely senseless to pay for national advertising for local businesses, counting your closeness with clients. So beforehand, refuse scaled actions and focus efforts on specific factors, like age and customers’ income, to receive high income;

Local marketing advantages.

Maximal use of resources;

• Comparative economizing;

• Establishment of solid social relationships with customers;

• Forming base for longtime business;

• Mutual communication with clients;

• Flexibility in strategy settings.

            A marketing plan development is critical for businesses to guarantee that marketing activity matches goals. It sets up a unique sales offer, determines who customers are, and attraction approach. 

Indeed, the creation of an effective marketing plan demands meticulous research and an impressive number of hours, but this is the best way to determine where you are (situation), where you want to be (goals), and how you can reach (marketing activity). In addition, a marketing plan lets to describe initiatives and strategies in content creation, helps to follow successful actions, and offers changes on a results base.

What are the advantages of a marketing plan?

The creation of a strong marketing plan is important for business. It guarantees that you use a preventive approach to focus on goals and how successfully to achieve them. Should they find and possess new clients, present new products, and increase sales or brand awareness?

So you can transfer your documented plan to other people in business for a transparent overview of planned marketing and advertising strategies and how they support and determine business goals. Sharing a plan will mean that different business industries will understand and, even more, support it.

Marketing planning process

Step by step process provides a marketing plan in accordance with business goals. Easy say, you need to determine strategy the “what” and then tactical plan the “how”. The “What” is research that you need to do. As soon as it’s stated, it will inform the plan of the “how”.

The steps in the marketing planning process are: 

Determination of the “What”:

– What is the current situation? 

– Who are the competitors? 

– What is the target audience? 

– What are goals? 

Determination of the “How”:

– Which actions better fit the “how”?

– Determination of the marketing budget.

– Overview and score.

Development of the “What”

What is your current situation?

You need good market understanding to be guided by this and work with SWOT analysis. Determine strong and weak sides, opportunities, and threats. Then, there are a couple of questions that you can answer:

What is the success you achieved?

Which spheres of your business are more or less profitable?

What’s people think about you in the market?

What’s your part of the market?

What can you say about your products?

What’s happening in the current market?

What are the barriers? 

What do competitors do in the same space, and how are they successful? 

What are additional external factors? 

Who are your competitors 

Research those who provide the same products and services. Looking over the differences will help to see aspects of products that are more attractive. It’s the unique selling point (USP). For example, are their products cheaper, stronger, easier to exploit, or more accessible? Then you can use these unique characteristics and their fortes with help from messages about products and how you sell them. Research how competition affects markets and what the results are. It helps you to display successful strategies and even use those you never thought of, which can give you an advantage.

Who is your target audience

In which segment do you work? First, determine the group of people who need your products and service. Then, after everything is outlined, you can rightly orient in the segment, using the proper channels and language, and showing the right price at the right time. List attributes and typical behaviors such as:

Demographic data: sex, age, income.

What are their interests?

What do they need?

What are their values and relationships? 

Which products and services do they already use?

When you determine clients, you can create their profile and receive a clear understanding of how better to reach them based on marketing strategies, which make them react in the best way.  
What are your goals?

Ask yourself, what do you want to elevate or achieve? Think about general goals. Selected marketing goals can help add necessary upgrades to the business, as mentioned in the business plan. They will inform actions and channels that include in the tactical plan. Your measured goals may relate to sales quotas, the number of new clients, customer retention percent, revenue, market share, brand awareness, site traffic, or social media engagement targets. For example, instead of “attract more clients,” you can work with something like “get ten new clients during the week.” Instead of “income increase,” try to work with “increase income for 5% per year”. Do you see the idea? Do one more step and think about how you will achieve these results through selected marketing channels with recently mentioned common marketing goals based on increased income and number of clients. Pick goals for them as well. 

Development of the “how.” 

Which marketing tactic would you use for goal achievement? Your identified audience determines your chosen tactic to move closer to it. It will include channels and content that you will use. Always pay attention to your voice tone and language during content creation. For example, you make and sell handmade products on the internet. One of the goals can be a sale increase for ten products per week. You chose main marketing channels, such as social media networks (where the selected audience is active) and email, based on client profiling. In this way, your strategy can be about using social advertising to convince people to subscribe to a mailing list, then automatic email series to tell clients more about you, your business, and your products. Each email can focus on an individual product and finish with a clear call to action with information regarding how a client can purchase. 

As a company’s technical part, you’ll need good-quality marketing data to find the most valuable contacts. 

What else to look for when writing a marketing plan

After you perform the process, it is time to fulfill the plan. 

What does include marketing plan?

1)Resume 

It will help if you write a resume after making all the plans and know how to summarize. It should include the company’s goals.

2)The target market

Add here industry and competitors analysis, as well as detailed information about the target audience (people who buy from you), which you determined in the process earlier.

3)Marketing activity

Browse the marketing goals you determined, actions and plans you decided to reach, and how you will measure them. It should include the channels you will use, the budget demanded, and awaiting results.

4)Results and review

You should document results next to each action in the plan to help you score the success and add necessary changes after your plan comes into effect and marketing events start.