March 1, 2025
Business Cases & Projects Facebook Facebook Advertising
When former mainstream news reporter Dave Bondy launched his independent newsletter, his primary goal was to grow a dedicated subscriber base. The initial strategy leveraged a lead magnet — a free checklist on how to identify fake news. This approach is a common tactic for acquiring low-cost leads, as it incentivizes users to exchange their […]
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Blog posts Content Marketing Social Media Marketing Trends
The Evolution of TikTok Monetization and Its Impact on Advertising TikTok has rapidly transformed from a short-form video platform into a dominant force in digital advertising. With its sophisticated monetization tools and ever-growing user base, the platform has become a primary space for creators and brands to generate revenue. In 2025, TikTok monetization is not […]
Read moreFebruary 28, 2025
Creating an effective Facebook Advertising campaign requires a deep understanding of the audience, a compelling emotional message, and strategic ad optimization. This case study explores how a fitness program tailored for fathers successfully attracted leads through a carefully crafted Facebook ad strategy. The Audience of Busy Dads and Emotional Hook Our client – personal trainer […]
Read moreJanuary 20, 2025
Business Cases & Projects Facebook Facebook Advertising
High Road Construction, Inc. is a licensed and insured Certified General Contractor serving Miami-Dade and Monroe counties. With over 80 years of combined experience in residential construction, the company specializes in new home builds, additions, and major renovations. Their unique “High Road” approach emphasizes clear expectations, top-tier project management, and customer satisfaction. How Simple Collages […]
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Business Cases & Projects Facebook Facebook Advertising Moving Companies
Medrano Movers, a Houston-based moving and storage company, has built a solid reputation for delivering reliable and professional moving services. Their commitment to customer satisfaction ensures secure packing, safe transportation, and exceptional service for both local and long-distance relocations. To expand their reach and reduce lead acquisition costs, Medrano Movers partnered with HYPE Hyperion to […]
Read moreJanuary 15, 2025
Blog posts Facebook Facebook Advertising Social Media Marketing Trends
In the dynamic world of digital advertising, staying ahead often means keeping a close eye on your competition. Facebook Ads Library, a treasure trove of insights, offers a unique opportunity to analyze competitors’ strategies and refine your own campaigns. Here, we’ll explore how you can leverage this tool effectively to gain an edge in your […]
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