When Best Price DTF set out to grow its revenue through Facebook advertising, the team faced an initial roadblock: direct traffic to a sales campaign wasn’t delivering the expected results. Instead of pushing forward with the same approach, they pivoted to a more strategic, two-step engagement funnel—one that not only generated conversions but also built a strong, long-term customer base.
The Role of Engagement Tik Tok Campaigns in Filtering the Right Audience
Rather than driving cold traffic directly to a purchase page, Best Price DTF launched an engagement campaign in TikTok Ads featuring an eye-catching video of their DTF printer in action. The goal was simple: attract attention from those genuinely interested in custom apparel printing while filtering out users who had no real intent to buy.
The campaign proved highly effective in narrowing down a qualified audience. TikToks’s algorithm prioritized video viewers who engaged meaningfully, allowing only those who watched at least 50% of the content to enter the next phase. This ensured that the follow-up sales campaign was shown only to warm leads—people who had already demonstrated genuine interest in DTF printing solutions.
Retargeting Warm Leads for Maximum Sales Impact
Once the engagement campaign had done its job, Best Price DTF launched a sales campaign that targeted the warmed-up audience. This phase was crucial in turning curiosity into conversions. Users who had previously interacted with the video were now presented with a compelling offer: the ability to place bulk orders for high-quality DTF prints.
Thanks to Facebook’s retargeting capabilities, the campaign effectively “closed the loop,” re-engaging potential customers at the perfect moment in their decision-making process. This approach eliminated wasted ad spend on unqualified leads and focused resources only on those most likely to convert.
Scaling Revenue Beyond $1M
The results spoke for themselves. The engagement-first approach led to a return on ad spend (ROAS) exceeding 3.5, making the campaign not just profitable but strategically advantageous. The combination of a highly targeted funnel and compelling visuals transformed Best Price DTF’s advertising efforts from an underperforming sales push into a well-oiled lead generation machine.
Beyond the immediate sales impact, an unexpected yet highly valuable outcome emerged: customer retention. Clients who placed an initial order were overwhelmingly satisfied with the print quality, leading to repeat business. As a result, what started as one-off purchases evolved into long-term partnerships, creating a snowball effect that strengthened brand loyalty and fueled sustainable growth.
By shifting from a traditional direct-response model to a smarter, engagement-driven approach,
Best Price DTF not only optimized its ad spend but also built a scalable business foundation—one that ultimately helped the company surpass $1,000,000 in revenue.
