Medrano Movers, a Houston-based moving and storage company, has built a solid reputation for delivering reliable and professional moving services. Their commitment to customer satisfaction ensures secure packing, safe transportation, and exceptional service for both local and long-distance relocations. To expand their reach and reduce lead acquisition costs, Medrano Movers partnered with HYPE Hyperion to develop a strategic Facebook Advertising campaign.
The Success of the Perfect Ad: The HYPE ADS Concept
One of the most significant achievements of Medrano Movers’ Facebook campaign was the identification of a single high-performing ad. This one ad generated 95% of all leads and was launched at the very beginning of the campaign. When a perfect ad is discovered, businesses can achieve:
- A consistent flow of leads at minimal cost, ensuring steady business growth.
- Scalability, allowing predictable lead generation growth with calculated budget increases.
- Effective testing opportunities, where additional marketing hypotheses can be validated without disrupting the core strategy.
Medrano Movers’ Campaign Results
The collaboration between Medrano Movers and HYPE Hyperion resulted in several impressive outcomes:
Exceptional Lead Costs: One of the standout achievements of the Medrano Movers campaign is their exceptionally low cost-per-lead (CPL), which is among the lowest in the moving industry. This cost is so competitive that no other agency or lead generation service can offer a comparable figure to moving companies in the local market.
Exclusive, High-Quality Leads: All generated leads were exclusive to Medrano Movers, ensuring they did not have to compete with other companies for the same potential clients. This eliminated situations where prospects receive multiple offers and ultimately ignore them all.
High Conversion Rates: Achieving a high conversion rate from leads to paying customers required a combination of factors, including:
- Years of industry experience and marketing expertise.
- Selecting the perfect video content that resonates with the audience.
- Crafting a compelling headline that draws attention.
- Writing persuasive ad copy focused on customer pain points.
- Designing a simple yet highly effective lead qualification form.
Secrets of a Successful Facebook Ad Campaign
Understanding Customer Needs
One of the key elements behind the success of the Medrano Movers campaign was focusing on what truly matters to potential customers. The ad copy emphasized benefits that addressed their concerns and needs instead of highlighting the company’s achievements. This approach fostered a connection with potential clients and encouraged engagement.
Avoiding Price-Centric Messaging
To attract high-value customers, the campaign avoided phrases such as “affordable rates” or “cheap movers.” Instead, the messaging highlighted aspects like:
- Enhanced safety measures ensuring the protection of valuable belongings.
- Comprehensive insurance coverage, giving customers peace of mind throughout the moving process.
By using this approach, the campaign attracted a more financially capable and interested audience.
Campaign Performance Insights
The campaign’s effectiveness was best demonstrated in the performance of the primary “Direct” campaign, which generated 292 leads at an impressive cost of just $9.66 per lead, significantly lower than the campaign average.
On the other hand, seasonal promotions such as “Christmas Promo” and “Thanksgiving Promo” experienced significantly higher CPLs ranging from $28.78 to $79.77, indicating that these promotions were less effective compared to the core strategy.
With an average service fee of $700 per move and a CPL of $10.05, the campaign demonstrated high profitability potential, even with a closing rate of over 21%.
Final Thoughts and Bonus
The Medrano Movers case study demonstrates that a well-planned and executed Facebook advertising strategy can deliver unique, high-quality leads at a fraction of the cost. The key to success lies in precise positioning, continuous testing, and meticulous optimization of every campaign element. Through collaboration with HYPE Hyperion, Medrano Movers achieved scalable, cost-effective growth while maintaining a strong competitive edge in the moving industry.
As a small bonus the business owner of Medrano Movers was thrilled with the results, and left us a glowing review for our work. We’re proud to have played a part in their success and look forward to continuing our partnership.
Achieving such a result on the first attempt is nearly impossible on your own. This isn’t just the outcome of years of experience—it’s also the fortunate combination of finding the perfect video, the ideal headline, the most effective ad copy, and a simple yet highly efficient lead form. It’s a balance of strategy, creativity, and precise execution that can only be achieved through continuous testing and optimization, ensuring that every element of the campaign works harmoniously to deliver outstanding results.
