When Attic Fanatics, a Florida-based attic insulation and duct replacement company, approached HYPE Hyperion, the task was clear: generate a consistent flow of high-quality leads using Facebook Ads. The market is competitive, and the audience is demanding. So we started with a simple question — what actually makes someone request insulation?

🎥 Video creatives: Unstaged work vs. glossy production

We tested it all — photos, carousels, scripted videos with voiceovers and editing. But to our surprise, the best-performing content was the rawest one: handheld phone footage of an employee sucking out dusty old insulation with specialized equipment.

No script. No actors. No editing, almost.

Just short, fast-paced clips showing the real process of removing and replacing attic insulation, with some funky background music. That’s it.

This type of video quickly outperformed all others in attention retention, click-through rate, and most importantly, lead conversion. Why? Because it looked real. People on Facebook are tired of “perfect” ads. But here — a dusty attic, the sound of real equipment, and real work. It felt honest and relatable — and that builds trust.

📋 Simple Form, Better Leads

We used a concise lead form with only a few essential questions — like the type of insulation service needed — and contact details. This helped streamline the experience and reduce friction on mobile.

Even without advanced filters or qualification logic, this approach worked remarkably well:

✅ The shorter form increased submission rate
✅ Collected clean, structured data for the sales team
✅ Connected directly to our CRM and booking flow

Sometimes, less is more — and in this case, a well-crafted but minimal form helped move people through the funnel faster.

⚙️ CRM and calendar: Automation via GoHighLevel (Lead Connector)

To streamline everything, we used the built-in Lead Connector CRM within GoHighLevel. Right after someone filled out the form, the system:

📤 Automatically added the lead to the database
📩 Triggered email/SMS notifications
📅 Allowed the user to pick a time for their estimate via online calendar

In practice, this gave us several big wins:

🕒 Clients booked appointments themselves — no back-and-forth calls.
🔔 Auto-reminders improved show-up rates.
💬 All communications were handled inside the CRM — from initial contact to post-visit follow-up.
🚫 Didn’t choose a time? The lead stopped there. Booked one? They were ready to meet our technicians.

💵 The $32,480 deal: How one lead turned into a major sale

One of the leads we got through this video started as a basic insulation request. During the visit, the client also asked about full duct replacement. The manager offered a bundle on the spot, and the client agreed.

Here’s what the deal looked like:

• Blow-In Insulation: $6,000
• Duct Replacement: $20,000
• Credit card processing fee: $480
• Total: $32,480

The client paid in two 50% installments, both within a month. No delays. No discounts. Just a clean, high-value sale.

🔄 Why this strategy worked
The real power of this campaign came from the combination of:

• 🎥 Authentic video content
• 📝 A smart form that filtered out junk leads
• ⚙️ CRM automation that kept things moving efficiently

Each element supported the others. Remove just one — and performance would’ve dropped significantly. Together, they turned attention into real meetings and real revenue.

📈 What you can apply to your own business
If you work in home services — insulation, HVAC, plumbing, roofing — you don’t need a big production budget. Just show the work. Don’t worry about the mess. Honesty and transparency are what win attention today.

Ask one smart question to protect your team’s time.
And automate the process — calendar, reminders, CRM — to make every step smoother and more scalable.

✅ Why This Campaign Worked

The Attic Fanatics case shows that even in B2C services, a smart and honest approach beats flashy creative. All it takes is a clear message, a simple system, and the understanding that behind every “lead” is a real person — someone who just wants a warmer, quieter, better home.

And for everything else — HYPE Hyperion is here to help.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

🚛 How OttawaBestMovers.ca Lowered Cost-Per-Lead While Attracting Better Clients Through Facebook

In the summer of 2025, we partnered with OttawaBestMovers.ca, a reputable moving company based in Canada’s capital city. Their goal wasn’t just lead generation — it was high-quality, pre-qualified moving inquiries at a sustainable price. By leveraging our proven HYPE Ads methodology and a streamlined lead form designed for maximum clarity and conversion, we achieved impressive results: qualified leads for as low as 9.85 CAD.

But this wasn’t just about volume. It was about getting the right kind of leads: individuals or families ready to move, with a clear plan, budget, and timeline — not tire-kickers looking for rough estimates or vague pricing.

🎯 The Challenge: Getting Better Leads Without Overpaying

The Canadian moving market, especially in cities like Ottawa, is highly competitive. Many companies rely on platforms like Google Ads or Yelp Ads, where search intent is strong but lead quality is mixed. These platforms often attract price-driven users who are comparing 5+ movers at once and choosing the cheapest.

Our client wasn’t looking to compete in that race to the bottom. Instead, they wanted leads early in the planning cycle, people who would value their experience and trust the process — even if it wasn’t the cheapest option.

🧠 The Strategy: HYPE Ads + Lead Form With Smart Approach

We approached the campaign with two core principles:
🔹 Create emotionally compelling video ads that speak to common fears and frustrations of moving
🔹 Implement a multi-step lead form to pre-qualify and build trust before the sales conversation even begins

Let’s break down each component. 🧐

🎬 Video Ads That Speak to Real Concerns

The first step was launching high-converting video ads on both Facebook and Instagram. These ads focused on the actual moving process — not stock imagery, not vague “we’re great” messages, but real movers handling real furniture, wrapping plates, and carefully preparing items for relocation.

Our ads are intentionally designed to reflect the core concerns of people actively searching for moving services. We focus on what truly matters to them: working with responsible movers, making sure everything happens on time, guaranteeing that their belongings arrive 100% safe and undamaged, and delivering a process that feels stress-free and convenient. Rather than generic branding, we lead with clear, emotionally grounded messaging that speaks directly to those priorities — because that’s exactly what drives action.

By keeping the tone professional but human, and focusing on everyday moving fears and pain points, we drew in users who resonated with the message. These people weren’t just curious — they had intent.

📋 The 5-Step Lead Form That Filters for Quality

Clicking through on the ads brought users to an in-platform Facebook lead form, designed with a clean interface and structured progression. Each step had a purpose:

🔹 Headline with a promise:
“Get your quote for a hassle-free move.”
This opening message set the tone. It was friendly, casual, and made it clear that the process would be short and informative. Emojis and a conversational tone added warmth and approachability.

🔹 Move size selection:
Instead of asking vague questions, we offered concrete choices: “Studio apartment,” “Small 1 Bedroom,” “Large 2 Bedroom,” etc. This helped the sales team estimate effort and set realistic expectations.

🔹 Date input:
Users were asked when they planned to move — not just for scheduling, but to gauge urgency. Someone moving “next week” is very different from someone just browsing for the fall.

🔹 Postal code:
We asked for a future postal code to better map out logistics and potential costs. Even if users didn’t have the final address yet, this question prompted a level of commitment.

🔹 Contact information verification:
Before submission, users were prompted to double-check their phone number and email. This reduced junk leads and minimized the chance of sending incorrect info to the sales team.

Together, this structure created a low-friction but high-intent form. Users didn’t feel overwhelmed, but each question added context and value. By the time a submission came in, the sales team had enough detail to follow up with confidence.

⚙️ Automation and Sales Process Integration

Lead capture was just the first step. We plugged each lead directly into an automated CRM workflow that included:
🔹 Instant SMS and email confirmations
🔹 Internal notifications to the client’s team
🔹 A suggested follow-up script based on user selections

This tight integration meant zero lead delay, keeping response times fast — a critical factor in conversion rates.

💡 Why Facebook Beats Google for This Use Case

Many businesses default to Google or Yelp Ads for lead generation. These platforms have high search intent, but in moving services, this often comes at a cost: price-sensitive shoppers, late-stage comparisons, and increased competition. It’s a race to the lowest bid.

Facebook, on the other hand, allowed us to:
🔹 Reach users earlier, before they even starting gathering information
🔹 Control the narrative, showing why this mover is trustworthy and efficient
🔹 Pre-frame expectations, emphasizing experience over low cost

In short, Facebook gave us the space to market the value, not just the service.

📈 The Results: High Quality, Low CPL, and Happier Clients

By the end of June 2025, the numbers spoke for themselves:
🔹 Cost per Lead: as low as $9.85 CAD
🔹 Average Lead Conversion Rate (to booked move): up to 25%
🔹 Lead Quality: Pre-filtered, with complete information including move size, date, and location
🔹 Average Job Value: Significantly higher than those coming from Google Ads

More importantly, the type of customers changed. Instead of price-hoppers asking for 5 quotes, our client was talking to homeowners and renters looking for a stress-free experience, willing to pay for quality.

🏁 Why This Approach Works — And Keeps Working

For service-based businesses like moving companies, Facebook advertising for movers remain one of the most underutilized tools when deployed with the right strategy. It’s not just about reach — it’s about positioning, pre-qualification, and automation.

OttawaBestMovers case proved that you don’t need to spend a fortune on leads — you just need to be intentional about who you’re targeting and how you capture their interest.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert