Month: January 2025

High Road Construction, Inc. is a licensed and insured Certified General Contractor serving Miami-Dade and Monroe counties. With over 80 years of combined experience in residential construction, the company specializes in new home builds, additions, and major renovations. Their unique “High Road” approach emphasizes clear expectations, top-tier project management, and customer satisfaction.

How Simple Collages Outperformed Complex Concepts

A key takeaway from the Facebook ad campaign for High Road Construction was the effectiveness of simple visual solutions over intricate creative concepts. While complex designs aimed to capture attention with detailed storytelling, the audience responded more favorably to straightforward before-and-after collages. This preference highlights the practical expectations of construction service consumers, who seek clear, realistic representations of project outcomes.

The lesson learned: visual content in the construction industry should prioritize clarity and relatability to resonate with potential clients. By focusing on realistic solutions, brands can enhance engagement and build trust.

The Power of Video in Driving Engagement

Video content emerged as a highly effective format throughout the campaign. Its authenticity and dynamic nature provided prospective customers with a deeper understanding of the construction process and final results. High Road Construction leveraged short, genuine videos showcasing ongoing projects, client testimonials, and completed renovations.

The success of video content underlines the importance of creating honest and informative materials that give potential clients a realistic insight into the process. The combination of real footage and professional insights proved to be a winning formula.

Focusing on Customer Needs and Aspirations

Understanding the emotional connection that clients have with their living spaces was crucial in crafting the advertising strategy. Kitchens, in particular, are not just spaces for cooking; they represent areas of warmth, togetherness, and celebrations. High Road Construction’s messaging was tailored to emphasize how their services contribute to creating a comfortable and cherished environment.

This emotional approach allowed the campaign to appeal to the deeper values of clients, highlighting the importance of functional and aesthetic improvements that enhance everyday living.

The Role of Emotional Copywriting

Throughout the campaign, emotional storytelling played a pivotal role. Rather than focusing solely on technical aspects, ad copy was crafted to connect with the aspirations of potential clients. Messaging highlighted dreams of a cozy, functional, and aesthetically pleasing home, reinforcing the notion that High Road Construction can turn those dreams into reality.

Key takeaway: effective copywriting should center around the emotions tied to home improvements, emphasizing the joy and comfort that come with well-executed renovations.

Campaign Performance Overview

The Facebook Advertising campaign for High Road Construction achieved remarkable results in a relatively short period. With a total ad spend of $351.09, the campaign generated 7 high-quality leads at a cost of $50.16 per lead. The campaign reached 7,199 users and garnered 13,720 impressions, resulting in a click-through rate (CTR) of 0.87%.

These results indicate that the campaign was well-optimized for engagement and lead generation. Considering the average project value for High Road Construction ranges between $50,000 and $60,000, the campaign’s return on investment was substantial.

Lessons Learned and Future Strategies

Based on the campaign results, several valuable insights can be applied to future advertising efforts:

1. Simplicity Wins: Straightforward visual content such as before-and-after collages resonate well with the audience, making them more likely to engage and convert.
2. Video is Essential: Short, informative videos showcasing real projects can significantly boost engagement and trust.
3. Emotionally Driven Copy Works: Ads that tap into the emotions and aspirations of potential clients yield better responses.
4. Client-Centric Messaging Matters: Understanding and addressing customer pain points and desires enhances the effectiveness of advertising campaigns.

The Ongoing Success and Future Collaborations

With the success of the initial campaign, High Road Construction expressed satisfaction with the results and has decided to extend their partnership with Hype Hyperion into 2025. This continued collaboration aims to refine strategies, experiment with new content formats, and further optimize advertising efforts.

The key takeaway from this case study is that a well-planned, customer-focused advertising approach can deliver significant returns, even with a modest budget. By continuously adapting and refining their strategy, High Road Construction and Hype Hyperion are poised for even greater success in the future.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

Medrano Movers, a Houston-based moving and storage company, has built a solid reputation for delivering reliable and professional moving services. Their commitment to customer satisfaction ensures secure packing, safe transportation, and exceptional service for both local and long-distance relocations. To expand their reach and reduce lead acquisition costs, Medrano Movers partnered with HYPE Hyperion to develop a strategic Facebook Advertising campaign.

The Success of the Perfect Ad: The HYPE ADS Concept

One of the most significant achievements of Medrano Movers’ Facebook campaign was the identification of a single high-performing ad. This one ad generated 95% of all leads and was launched at the very beginning of the campaign. When a perfect ad is discovered, businesses can achieve:

• A consistent flow of leads at minimal cost, ensuring steady business growth.
• Scalability, allowing predictable lead generation growth with calculated budget increases.
• Effective testing opportunities, where additional marketing hypotheses can be validated without disrupting the core strategy.
  

Medrano Movers’ Campaign Results

The collaboration between Medrano Movers and HYPE Hyperion resulted in several impressive outcomes:

Exceptional Lead Costs: One of the standout achievements of the Medrano Movers campaign is their exceptionally low cost-per-lead (CPL), which is among the lowest in the moving industry. This cost is so competitive that no other agency or lead generation service can offer a comparable figure to moving companies in the local market.

Exclusive, High-Quality Leads: All generated leads were exclusive to Medrano Movers, ensuring they did not have to compete with other companies for the same potential clients. This eliminated situations where prospects receive multiple offers and ultimately ignore them all.

High Conversion Rates: Achieving a high conversion rate from leads to paying customers required a combination of factors, including:

• Years of industry experience and marketing expertise.
• Selecting the perfect video content that resonates with the audience.
• Crafting a compelling headline that draws attention.
• Writing persuasive ad copy focused on customer pain points.
• Designing a simple yet highly effective lead qualification form.

Secrets of a Successful Facebook Ad Campaign

Understanding Customer Needs

One of the key elements behind the success of the Medrano Movers campaign was focusing on what truly matters to potential customers. The ad copy emphasized benefits that addressed their concerns and needs instead of highlighting the company’s achievements. This approach fostered a connection with potential clients and encouraged engagement.

Avoiding Price-Centric Messaging

To attract high-value customers, the campaign avoided phrases such as “affordable rates” or “cheap movers.” Instead, the messaging highlighted aspects like:

• Enhanced safety measures ensuring the protection of valuable belongings.
• Comprehensive insurance coverage, giving customers peace of mind throughout the moving process.
  

By using this approach, the campaign attracted a more financially capable and interested audience.

Campaign Performance Insights

The campaign’s effectiveness was best demonstrated in the performance of the primary “Direct” campaign, which generated 292 leads at an impressive cost of just $9.66 per lead, significantly lower than the campaign average.

On the other hand, seasonal promotions such as “Christmas Promo” and “Thanksgiving Promo” experienced significantly higher CPLs ranging from $28.78 to $79.77, indicating that these promotions were less effective compared to the core strategy.

With an average service fee of $700 per move and a CPL of $10.05, the campaign demonstrated high profitability potential, even with a closing rate of over 21%.

Final Thoughts and Bonus

The Medrano Movers case study demonstrates that a well-planned and executed Facebook advertising strategy can deliver unique, high-quality leads at a fraction of the cost. The key to success lies in precise positioning, continuous testing, and meticulous optimization of every campaign element. Through collaboration with HYPE Hyperion, Medrano Movers achieved scalable, cost-effective growth while maintaining a strong competitive edge in the moving industry.

As a small bonus the business owner of Medrano Movers was thrilled with the results, and left us a glowing review for our work. We’re proud to have played a part in their success and look forward to continuing our partnership.

Achieving such a result on the first attempt is nearly impossible on your own. This isn’t just the outcome of years of experience—it’s also the fortunate combination of finding the perfect video, the ideal headline, the most effective ad copy, and a simple yet highly efficient lead form. It’s a balance of strategy, creativity, and precise execution that can only be achieved through continuous testing and optimization, ensuring that every element of the campaign works harmoniously to deliver outstanding results.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert

Ellie’s Solutions, led by professional organizer Ellie Jelsema, helps busy women reclaim their spaces by creating calm, organized, and functional homes. To expand her client base, a Facebook and Instagram advertising campaign was launched targeting women in and around Groningen, Netherlands, encouraging them to book a free introductory session. This personalized consultation served as a stepping stone toward booking Ellie’s organizational packages, aimed at transforming cluttered spaces into stress-free environments.

Analyzing the Niche and Defining the Target Audience

To create a successful Facebook Ads campaign for Ellie’s Solutions, we began with an in-depth analysis of the professional organizing niche and identified the ideal audience. The campaign targeted busy women aged 30-60 in and around Groningen, Netherlands. These individuals often face stress and clutter in their homes but seek professional help to restore order and functionality.

We identified the primary audience as mid to senior-level professionals, entrepreneurs, and part-time workers balancing careers and families. Psychographic factors included a desire for a calm, organized home environment, feelings of overwhelm from clutter, and a motivation to regain control of their living spaces. This comprehensive audience profile allowed us to craft a highly personalized ad strategy.

Creative Strategy: Before & After Visuals

A critical component of this campaign was the development of engaging creatives showcasing Ellie’s services. We designed a series of “Before & After” visuals that clearly demonstrated the transformation her organizational services could achieve. These visuals followed Ellie’s brand guidelines, including the color palette from her website and professional photos of Ellie herself to build trust and authenticity.

By visually emphasizing the positive impact of professional organizing, the campaign effectively captured attention while aligning with the audience’s core desires: stress-free, functional homes.

Multilingual Ad Testing: English vs. Dutch

Since the business is based in the Netherlands, we tested ad copy in both English and Dutch. The Dutch-language ads outperformed the English versions, achieving a higher click-through rate (CTR). This performance indicated the importance of targeting the audience in their native language for optimal engagement.

The ad copy was crafted to address key audience pain points such as stress from disorganization and the benefits of professional help. Phrases emphasizing calmness, control, and peace of mind were central to the messaging strategy.

Special Offers to Boost Engagement

To drive action, we implemented two exclusive offers designed to encourage conversions:

• Free Video Consultation: By booking a free video consultation through the Facebook ads, potential clients received a personalized video assessment of their home, where Ellie identified problem areas and proposed solutions.
• Donation Incentive: Ellie also offered to donate a portion of the decluttered items to charity, aligning with her audience’s values and creating additional emotional appeal.

These offers made the service feel more accessible and created a sense of giving back to the community, further boosting engagement and trust.

Results and Performance

The results of the campaign were impressive. Within the first few days, Ellie secured four new clients with an average customer acquisition cost of around €15 per client. Considering her introductory package starts at €275, the return on ad spend (ROAS) was highly positive.

Moreover, Ellie expressed satisfaction with the ad design and messaging, as the creatives resonated with her audience while maintaining high visual quality and clarity.

Summary

This campaign illustrates how a well-targeted, multilingual approach combined with powerful visual storytelling and strategic offers can drive significant business results for service-based businesses like Ellie’s Solutions.

Gary K.

HYPE Hyperion CEO, Facebook Ads Expert